Category Archives: throttling

Warner Brothers Does Some Throttling Of Its Own

Clearly, someone at Warner Brothers was unhappy looking at Netflix’s Upcoming DVD releases that we just blogged about.

As per AllthingsD’s Peter Kafka, Warner Brothers is going to make rental companies like Blockbuster and Redbox wait another 4 weeks more than they do today to rent out DVDs of Warner Bros movies. In other words double the delay time between the day a DVD goes on sale to the day it becomes available to rent on DVD from Netflix to 56 days or 8 weeks!

Warner Bros. believes this will boost revenues from DVD sales.

Why not just go further and make the delay 108 weeks? Clearly at that point, DVD sales will just shoot through the roof? And please no one write to Warner and tell them about this new-fangled series of tubes people are calling the ‘Internet’. That’s never going to go anywhere.


Are you being throttled?

Inglourious BasterdsI recently added both Inglourious Basterds and In The Loop to my queue and saw that they were both ‘Long Waits’  for me. However,  two friends who I’d just persuaded to try out Netflix both reported having been quickly shipped these exact two titles as their very first titles from Netflix! It was enough to make me wonder if I was being singled out for this treatment or if the demand just totally outstripped supply for these titles.

To help answer this question, we’ve added a new visualization to movie title pages on FeedFliks. You’ll now be able to see the statues for any title bucketed by these wait times. For example , the #1 most in-demand title today Inglourious Basterds and it is Available Now for some 60% of everyone who has queued this title: this graph is right below the DVD box art on the FeedFliks page. On the other hand, the #2 most queued title, The Hurt Locker is Available Now for almost no one and in Long/Very Long Waits for over 40% of everyone. So, if you’ve been ‘Very Long Waited’ for The Hurt Locker, you are not alone. (500) Days of Summer is also in the most queued list but is Available Now for  more than 90% of those who want it. If you’ve been long-waited for this title, by all means, reach for that tin foil hat. After all, it’s not paranoia when they really are out to get you!