Clearly, someone at Warner Brothers was unhappy looking at Netflix’s Upcoming DVD releases that we just blogged about.
As per AllthingsD’s Peter Kafka, Warner Brothers is going to make rental companies like Blockbuster and Redbox wait another 4 weeks more than they do today to rent out DVDs of Warner Bros movies. In other words double the delay time between the day a DVD goes on sale to the day it becomes available to rent on DVD from Netflix to 56 days or 8 weeks!
Warner Bros. believes this will boost revenues from DVD sales.
Why not just go further and make the delay 108 weeks? Clearly at that point, DVD sales will just shoot through the roof? And please no one write to Warner and tell them about this new-fangled series of tubes people are calling the ‘Internet’. That’s never going to go anywhere.