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Funny movies returned faster, Serious ones kept home longer?

31 Oct

Do you think the number of days you take to watch a movie and return the DVD to Netflix is an indication of that movie’s gravitas? Curious? Read on…

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Some few weeks ago, The New Yorker reached out to FeedFliks for some data on Netflix rental patterns: specifically, they were interested in seeing if users tend to watch and return ‘light’ movies faster while they sit on ‘heavier’ titles for somewhat longer. The article is called What we can learn from Procrastination. It turned out that there was something to their theory and that in fact a light-hearted movie like The Proposal was returned in an average of 9.6 days while a more serious movie like Gran Torino sat at home for 13.1 days. It’s a very interesting article and certainly worth reading, or, ironically enough, for bookmarking to read later.

Back to FeedFliks and those DVDs. The current extremes for longest and shortest times at home are

Here are the days-at-home for some other interesting titles:

Curious about even more titles? Just head on to any title’s detail page on  FeedFliks and you’ll be able to see the average days a title spends at subscriber’s homes (this is below the box art photo of the title). FeedFliks calculates this information for approximately the Top 250 most shipped titles at Netflix.

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4 responses to “Funny movies returned faster, Serious ones kept home longer?

  1. chris

    October 31, 2010 at 12:52 pm

    I’ve noticed my return times are longer now that I do instant view. Last batch of DVDs sat here over a week untouched while I viewed numerous titles with instant. Finally mailed them back unviewed hoping to time the return to get new releases.

     
  2. Birdfeed

    November 1, 2010 at 11:25 pm

    Procrastination is the answer. Check out this whole post dedicated to it: http://youarenotsosmart.com/2010/10/27/procrastination/

     
  3. Indianajoe77

    December 7, 2010 at 7:28 pm

    Perhaps there’s more immediate enjoyment in fun funniness. I know if between a drama and a comedy, though all my top top fav’s are heavy drama (mostly), I usually pick a comedy and then send it back asap after enjoying that time just enjoying the time. Check out my site on the subject (both the latest post and the list of fav’s in my database as a ref): http://joesflics.blogspot.com/2010/12/thats-funny.html

    I mean, that’s clear fun.

     

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