A recent article in the Bloomberg Businessweek talked about how Redbox with its $1/movie kiosks was plotting a web strategy against Netflix. The $1/movie sure sounds like a sweet spot but can you guess just how many Netflixers are already under this magic number? We ran some quick stats across the FeedFliks userbase.
For just DVD rentals, only about 20% of FeedFliks members are at under a $1/movie.
That sure sounds like a big opportunity there but what happens if we factor in Netflix’s Instant Watch offering? With this about 64% of FeedFliks members are already at under $1/movie.
Now, it doesn’t look like all that juicy of an opportunity with nearly two-thirds of all Netflixers already paying under $1/movie – and enjoying other benefits of Netflix like no late fees and a much wider collection of titles. Thought these numbers were interesting and wanted to share them with all of you.