As Netflix looks to the future with its ramp-up of Instant Watch offerings, we thought it would be interesting to see what the growth of Instant Watch streams was, especially compared to DVD Shipments. Take a look at the graph below and you’ll see that while Netflix’s DVD Shipments growth is very impressive, even more impressive is the rate at which Instant Watch is being adopted. In fact 2009 is on track to be the first year when Instant Watch streams will far outstrip the number of DVD shipments from Netflix.
DVD Shipments Vs Instant Watches
Bookmark FeedFlix’s DVD Shipments Vs Instant Watches page and you can follow along to see what the growth curve looks like. This graph will be updated every day.
The FeedFliks Blog 
Ryan
February 22, 2009 at 1:03 am
I was thinking about this the other day. When I was looking at my profile, it looks like with the Instant Watches for television shows, one episode = 1 Instant Watch. If I was going to get the DVDs through the mail, it would be about 3-4 episodes per DVD.
I’m not sure if you would be able to figure this out, but what percentage of Instant Watches are for television episodes? Of my recent Instant Watches, the bulk has been television shows, which is what got my wondering. Love the site!
feedflix
February 22, 2009 at 5:48 pm
Hi Ryan – glad you love the site. Yes, we’re working on how best to match up the multiple episodes of IW to a single disc. That might be an entirely new topic for another day!