Blu-ray adoption at Netflix

08 Feb

On the most recent Netflix earnings call, Reed Hastings, the CEO of Netflix said that Blu-ray adoption was ‘growing nicely’. In case you were wondering just how many of NF’s members actually go for Blu-ray and pony up the extra $1/month, just take a look at this graph. 



Netflixs Blu-ray Adoption

Netflix's Blu-ray Adoption


As of today (Feb 7, 2009), about 19% of FeedFlixers are on the Blu-ray option. Extrapolating this to Netflix’s 10M members, that would mean close to 2M members. Not bad at all. To see how this number changes over time, just bookmark this: Netflix’s Blu-ray Adoption.


Posted by on February 8, 2009 in blu-ray, feedflix, netflix


Tags: , ,

2 responses to “Blu-ray adoption at Netflix

  1. Greg Laabs

    April 7, 2009 at 12:55 am

    I would expect that the types of users that would sign up for Feedflix are going to be on average much more technically-minded, and as such I would expect a much higher percentage of Blu-Ray users in your sample data than you would get from the actual Netflix userbase. Same thing goes for a lot of the statistics you can get from your users actually!

  2. Joe Brock

    May 25, 2012 at 2:21 am

    hi my question is do other renters get a blueray and it doesnt play im getting it more & more. Is it just me or what


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