On the most recent Netflix earnings call, Reed Hastings, the CEO of Netflix said that Blu-ray adoption was ‘growing nicely’. In case you were wondering just how many of NF’s members actually go for Blu-ray and pony up the extra $1/month, just take a look at this graph.
As of today (Feb 7, 2009), about 19% of FeedFlixers are on the Blu-ray option. Extrapolating this to Netflix’s 10M members, that would mean close to 2M members. Not bad at all. To see how this number changes over time, just bookmark this: Netflix’s Blu-ray Adoption.